What are feature placements?
We label "Features" as banner placements and/or your music being included on playlists via Spotify and more. Whenever you see a banner or an album being promoted on a retailer, streaming platform, and/or music website, this is called a "Feature" because the platform itself is featuring that specific product in their website front end for prospective customers to purchase. Example below.
The images you see are of Beatport promoting individual releases. These are releases being featured on their platform and pitched by distributors such as us. The features are picked by the staff of the platforms (in this case, Beatport). The way that they consider releases is by having a close relationship and discussion with us in regards to your album and/or albums and if they like what they see and hear then they get included.
Features are not guaranteed for anyone, anywhere. They are also not paid or charged to you. We always like to make it very clear that we as a company never guarantee a feature. No company can guarantee it and if they are stating that they can, we recommend you let us know as that information is not valid. Further, a feature doesn't guarantee that your product will sell or be streamed. It does help the chances but it is up to a consumer to purchase or play your material.
If you're interested in learning more on the features process, we've done a few helpful posts on our blog to help you get familiarized with the process:
How can I get featured?
Symphonic's Marketing team works extremely hard every single day to secure as many feature placements as possible. First, we receive feature requests via the SymphonicMS. If you are ever interested in having your music pitched, it is important that you send in your music with at least 3-4 weeks prior to a release date. Failure to do so will greatly decrease your chances of being featured.
To request a feature start by logging into www.symphonicms.com, go to distribute > view releases > find the release you wish to feature > click the "features" button. You will then be taken to a form to fill out your marketing drivers and detail on your release. Submitting with as much lead time will be important and recommended.
Once we've compiled all of the requests from record labels and artists, we take all of that information and review it to ensure it fits the proper specifications that a partner requires. In the same sense that we have to create a different method of delivery to partners, and, in the same way that we receive many different reports and place them in one format for record labels and artists to view their sales, we have to prepare different forms and methods for submitting features to various partners.
After our marketing team has designated the releases to be pitched for the week, we go forth and do our weekly phone calls and submissions to the various partners that we deliver to. We also prepare a featured releases newsletter for every partner to view in addition to our direct pushing.
Aside of this, even without anything pitched, we review our catalogue carefully and pitch music that we feel would fit well towards a particular territory and platform. We also place material on our playlists and work hard to pitch songs for playlists as well as Sync Licensing opportunities.
The reasoning for us writing this is that our team works extremely hard often even on weekends to secure features. Many distributors have similar structures and focuses like the ones above and we feel it is important to be transparent and discuss what steps we take. Of course, there are many other minor tasks and duties that we do to secure placements but the real point here is that every distributor has the same access and process to get releases featured and no one has a different ability than we may have for getting releases featured.
What to Include
Here’s where to pay close attention: the details you provide us with have a high correlation with the probability of your music being selected. We require that you be as specific and detail-oriented as possible. If you have DJ support, list out the DJ’s name and how they will be supporting (DJ charts, shares on social media, social media following, etc.). Make sure to include your marketing budget as well as how it was/will be allocated. Additional details to include:
-Tour dates and location
-Social media follower count (for your sites, as well as remixers/featured artists)
In addition to being explicit with your marketing plan, we also have a strict deadline for feature request submissions. Your feature request form should be submitted at least 18 days prior to your release date. The more time, the better. This is to ensure that our marketing team, as well as Digital Service Providers, are given enough to time to properly submit and review your work.
If you’d like to be proactive, you can update your distributor a week before the release goes live with any additional support or premieres you have secured, online or offline. Later, once the release is live, you can update us again with any updates of the support the release has received to date.
Tips on getting featured by Symphonic
We do have opportunities available and also have a pretty cool resource of how you can interact and have presence with Symphonic exclusively. Click here to read more on this.
For more tips, check out the videos below as well as click here to view our SymBlog where a lot of resources and helpful articles are constantly being posted.