TikTok Overview

TikTok is the leading destination for short-form mobile video. Their mission is to inspire and enrich people’s lives by offering a home for creative expression and an experience that is genuine, joyful, and positive.

TikTok is one of the most downloaded apps in the world. It allows users to upload 15-second videos to a scrollable feed, using background music from their diverse library of songs. Additionally, TikTok’s “Sound Selection” page within the app has discovery features like genre playlists and “Hashtag Challenges” that encourage users to get creative with music and engage with trending topics. These discovery features have made TikTok a viral platform for artists.

About our partnership and how to deliver

In 2019, Symphonic announced our partnership with TikTok, allowing you to deliver your tracks to TikTok for its millions of creators to use in their videos. To send your content to TikTok, you'll simply need to select this delivery partner when finalizing your release. TikTok does not block access to their service from any territory, so it is available worldwide.

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How to define clip start time on releases: 

While you're creating your release, on the track level, you will see a field for Clip Start Time. The format for this field is HH:MM:SS

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The Clip Start Time field informs TikTok the time in which you want your clip to start on their platform.  For example, if you have a 6-minute track and want to start the clip at 47 seconds, you would enter a start time. of "00:00:47".

The duration of the clip we send to TikTok is 30 seconds long. At this time, the length of the clip cannot be adjusted.  Once your clip is on the TikTok platform, users can then create a 15-second clip from the 30 seconds that have been delivered.  

How to define the clip start time on already delivered releases: 

If a release is already delivered to TikTok, don't worry! You can follow the steps outline on making changes to your release and then follow the above instructions to add the desired clip time.  

How is revenue made on TikTok?

When you distribute to TikTok, you’ll be giving hundreds of millions of users permission to use your music in their short-form videos, and Symphonic will collect revenue based on usage. Please note that your music is monetized on TikTok based on each new video creation, not per stream of those videos.

When a subscriber creates new content using your music, you get paid a proportionate share of TikTok's subscription revenue per month calculated on terms set out in Symphonic's blanket agreement with the store. Payments will fluctuate each month, depending on the amount of subscription revenue generated and how often your music was used in unique video instances.

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