Tips for Using the Promo Mailer Effectively

Symphonic has teamed up with Promo.ly to offer you a promo mailer!
For more info, check out the promo mailer page on how you can begin!

Once you’ve created a promo, you can set the date of when it should be sent to your fan base and choose what they can do with it once they receive.  Here are some things to consider when using a promo mailer.

Be Selective

The promo mailer isn’t intended for you to send to many people unless your business model is to give out music as free as possible. Potentially mailing your promo mailer to 5,000 emails as well as emails of strangers will greatly decrease your sales and chances for positive streams.

In addition, mailing out to many emails or individuals you don’t know will increase the chances of the material being pirated or illegally shared online.

We also believe it is fair to ask individuals for permission to send them a promo rather than simply adding their emails. It will make you look bad if you are simply mailing promos to individuals that don’t care to receive them in the first place.

Spread out the frequency

We don’t recommend that you send out more than one promo a month as you need to give time for people to digest, provide feedback, and enjoy your music.

Use feedback properly

In previous years, promo feedback was quite instrumental for features on stores and platforms however, with the over saturation of music, retailers and streaming providers often look beyond any sort of feedback and support from promo mailers. We recommend that if you are getting feedback from your mailing list users and are planning on using it, that you choose the most quality of the feedbacks that you receive.

Promo Mailers aren't the only thing you should do

We hope you understand that a promo mailer is not the only way you should be promoting your release. As mentioned, sending to too many people will likely prevent revenue growth in the sales and streaming side of things and much more needs to be done from your end to promote your music. Symphonic of course will work as hard as possible to promote your material but, a promo being mailed out to many individuals may do more harm than good and is not the only method you should consider when promoting material.

In conclusion....
Our goal will always be to continue to enhance our promo mailing capabilities to increase the growth of sales and streams of our clients and hope that these tips helped you to understand that using a promo mailer is great, but using it effectively is even greater for your results.