Facebook Premium Music Videos (PMVs)

In addition to Vevo, TIDAL, and Apple Music, Facebook Premium Music Videos (PMVs) is now a top partner offered with our base video distribution plan. 

How to opt for PMVs on your artists' pages (Old Page Experience):

1. If you have Facebook Access with full control of an artist's Page, you'll receive correspondence to the email address associated with your Facebook account, a pop- up banner on the artist's Page, and a profile notification all prompting you to opt in. Click on any of the prompts to be directed to the Videos tab of the artist's Page Settings. You can also navigate to this section directly.
2. Once you land on the Videos tab, you'll see the Music Videos section first. There are two settings you'll need to edit and change to "Yes:”
   • • Automatically post new music videos when they’re released: This setting allows PMVs to be published to the Videos tab on the artist Page and shown to fans across Facebook. It also gives us permission to automatically share an artist's new music videos to their timeline, which can help people discover the artist's videos in their News Feed.
     • Show music featuring you on your Videos tab: This setting allows music videos in which the artist is not the primary artist to be shown in a separate unit in the Videos tab on the artist Page.
3. After opting in to the "Show music featuring you on your Videos tab" setting, click the blue “Add Music Videos to My Page" button. This gives Facebook permission to automatically publish PMVs to the Videos tab on your artist's Page.
4. Click Close to save changes.
5. A new setting titled "Automatically post new music videos when they’re released?” will now be available under the Music Videos section of the Videos tab. This setting gives Facebook permission to automatically share PMVs to your artist's timeline as posts, which can help people discover the artist's videos in their News Feed.
6. Click Edit.
7. The box to “Automatically post new music videos when they’re released” is selected by default.
8. Click Close to save changes.
9. Go back to the Music Videos section within the Videos tab and click Edit next to the “Show music videos featuring you on your Videos tab” setting.
10. Check the box to allow music videos in which your artist is not the primary artist to be shown in a separate unit in the Videos tab on their Page.
11. Click Close to save changes.

How to opt in to PMVs on your artists’ Pages (New Page Experience)

1. Log into the artist page on your desktop computer.
2. Click the profile image on the top right corner of the page.
3. Select Settings & Privacy.
4. Select Settings.
5. Select Videos.
6. Select the Edit button on the Music Videos.
   • A dropdown will appear. Click the Add Music Videos to My Page button.
7. Click the Save Changes button to confirm your selection.

Where can fans watch PMVs on Facebook?

There are several destinations across Facebook where users can discover, watch, share, and interact with your artists' music videos in the US:

• The Videos tab on the artist's page.
• The new music video destination on Facebook Watch.
• Users will see music videos surface on their News Feed.
• Users can share PMVs to their own profile or other surfaces like Groups.
• PMVs will also be discoverable in Search.

Will PMVs be monetized?

All PMVs delivered to Facebook will be monetized under your agreement with Symphonic.

Official video streams from Facebook will also be added to the data that informs the Billboard Hot 100, Billboard 200, Artist 100, and Billboard Global 200 charts, and all other Billboard U.S. and global charts that include streaming data. Please note that Premium Music Videos (PMVs) are only available in the US. Facebook video plays will be categorized as ad-supported streams and represent activity solely within the U.S. In addition, Facebook videos will be included in the ‘Others’ data bucket under Video within MRC Data’s Music Connect platform. If you or your artist(s) have opted-in but are currently not auto-sharing new videos to their feed, now is a great time to activate this feature. This is a great way to drive additional visibility and discovery for your music videos on Facebook.

Will back catalog music videos be delivered?

If you have distributed a music video with us in the past, you can opt-in to Facebook Premium Music Videos for that particular video without paying a new distribution fee.

Symphonic has been steadily delivering our extensive video distribution library to Facebook PMVs. However, if you do not see your back catalog video live on Facebook yet, please contact video@symdistro.com and provide the below information in the email so we can deliver it to Facebook PMVs for you:

• Artist name
• Video title
• Video ISRC
• Video UPC
• Track audio ISRC
• URL to Official Artist Page on Facebook (NOTE: we cannot deliver to private Facebook profiles, only public Facebook artist pages)

NOTE: The above back catalog delivery option is only open to Symphonic clients who have previously distributed a video with us and want that video delivered to Facebook PMVs. For any new video delivery, please submit a video distribution application and select the Base plan to deliver your new video to Facebook PMVs.

Will PMVs be available in other countries?

Currently, full-length PMVs will only be available on Facebook in the US and Mexico. Full-length PMVs will also be made available in the US and Mexico on Facebook Messenger, Portal, and Oculus at a later date. Please note that full-length PMVs will not be available on Instagram and WhatsApp.

What if I already uploaded my music video separately to Facebook?

Your video will be separate and cannot be merged with the new Premium Music Video delivery. Thus, both versions will exist, and views and comments will not be merged.

Where will PMVs live if an artist doesn’t have a Facebook Page?

PMVs will only be published to one primary artist page. If a PMV has equal billing between two or more artists, the PMV will be published on the Page of the first artist listed.

What happens if an artist creates a Facebook Page after their PMVs have already been published to the Page created by Facebook?

Notify Symphonic about the new Page, and we'll make sure all PMVs are migrated over. View counts will remain, but comments, reactions, and shares will not be carried over.

If you have any further questions, feel free to submit a request under the video distribution category.