Best practices for marketing your release(s)

Have a clear idea of when you will have your mastered audio and track or album art in hand before selecting a release date. Oftentimes things come up in the production process, so you’ll want to give yourself ample time to set up your release. We highly recommend staying on cycle and releasing only on Fridays. This will increase the likelihood of playlist placement.

The required lead time is no less than 4 weeks before your release date; 6 weeks is ideal for delivery of release and marketing drivers. This allows Symphonic time to approve and deliver your release, DSPs time to process them on their platform, and playlist editors time to receive and select pitches.

 

Timeline

This is a suggested timeline with loose action items to help maximize your release.

6 weeks before the release date

  • Submit the release in the SymphonicMS.
  • Submit the playlist pitching form.
  • Secure a venue for a listening event or release show and promote.

4 weeks before the release date

3 weeks before the release date

  • Enlist influencers, friends, family, fans, and colleagues to share.
  • Pitch your release on the Spotify For Artists platform to promote algorithmic playlist potential.

2 weeks before the release date

  • Continue sharing!

Week of release

  • Premiere the release on your media partner’s site or radio station, Youtube channel, etc.
  • Throw your listening party/release show. 

Release date

  • Share across ALL socials + CRM - don’t be shy about CTA fans to stream/download.
  • Share any DSP pickup and other support. Be sure to tag and thank anyone who has supported/featured the release.
  • Repost fan shares.

Post-release

  • Repeat everything from the release date.
  • Run CTA/UGC campaigns with an incentive for fans.

Marketing Drivers

Other helpful components are called marketing drivers, which you will include and submit to our team through the pitching form. The more details that you can provide, the better. We've listed out a few examples below: 

  • Premieres on media outlets and general press pick-ups
  • Radio campaigns or plays from direct DJ relationships and other DJ support
  • Music videos
  • Tour dates and other POI - “shared stages with,” notable festival appearances, etc.
  • Charting, ie. Hype Machine, iTunes, Billboard, etc.
  • Third-party Spotify playlists
  • DSP playlist placement and features
  • Social media follower and engagement
  • Brand and media partnerships
  • Advertising to be run for this release
  • Other marketing campaigns - wildposting, print, etc.
  • Pre-save and pre-sale campaign data (iTunes, Spotify, Bandcamp, etc.)
  • Sync and other licensing information
  • Other artist development POIs - management, booking agent, TV/film appearances, etc.

If you have updates, you're welcome to send these to us by selecting "Update" on the marketing driver pitching form.

You and your team must promote the release. 

Campaign Inspiration

Here are some suggestions for promoting your release. Dive in and think about which ideas make the most sense for your release. Get creative and customize them to your brand and your audience.

  • Pre-save/Pre-sale campaign
  • Countdown to release on socials
  • CTA to fans on socials - directly asking them to pre-save, download, view, etc.
  • Offer incentives to fans - Instant gratification, merch packs, exclusive tracks, autographed items, VIP meet and greets
  • Invite other artists, friends, influencers to share the release on their socials and do the same for them
  • Create artist playlists on Spotify, etc.
  • Partner with other distributors -  Noisetrade, VNYL, etc.
  • CRM - collect emails and send out newsletters via Mailchimp, inviting fans to pre-save, download, and view.
  • Be sure all DSP and social profiles are up-to-date, verified where possible, and consistent.
  • Update all tour dates and enable direct messaging on Bandsintown
  • Consider expanding digital real estate - join and utilize TikTok, Triller, Snapchat, etc.

What to Expect

You may fill out a marketing drivers form and not receive feedback. This does not mean we haven't received or reviewed your submission. We receive several playlisting submission requests daily and may not be able to provide updates to all submissions. If we land any pitches for you, we will communicate so you can share the word!

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