Below we've consolidated a list of our most common questions concerning VEVO.
What does VEVO do?
VEVO hosts music videos from both Universal Music Group and Sony Music Entertainment syndicated on YouTube, with Google and VEVO sharing advertising and similar benefits. As of June 6th, 2018 VEVO will be phasing out elements of their owned and operated platforms and will be placing their focus more on their partnership with YouTube. After this date, their website and mobile app will no longer be available.
VEVO vs. YouTube
With VEVO, your video will be placed on a VEVO branded artist YouTube channel. With your music video being a part of VEVO's catalog, it has the potential to be placed on VEVO YouTube featured playlists to get more exposure. (Symphonic pitches your video for a feature placement to VEVO if requested during the video distribution submission process). Having a VEVO branded YouTube channel will also add some verification that you or your artist is on the same level as mainstream artists
Can I have my video on more than one YouTube channel?
The short answer is yes, but please keep the following information in mind. Your views will also be divided if you upload the video separately to your personal YouTube channel. This could also potentially affect your monetization opportunities, as all channels must meet YouTube’s guidelines for monetization. YouTube will not enable monetization on any channel, including VEVO branded channels, until such time as the channel has achieved a minimum of (a) 4,000 watch hours over the past 12-month period, and (b) 1,000 subscribers. Further details can be found in YouTube’s blog posting.
Because of this, we recommend that you distribute the official music video with us to be placed on your VEVO channel, and then make a VEVO playlist on your personal YouTube channel - versus uploading the video separately to your own channel. By doing it this way, you will not have the views divided between both channels, and this will also drive more traffic to your VEVO channel to gain subscribers.
Most major artists have their official music videos on VEVO and have their behind the scenes, sneak peeks, & vlogs on their personal YouTube channel to stay interactive with their fan base.
- A PR photo of the artist – must be high quality of at least 5,000 x 5,000 pixels at 72dpi. It also must be an actual photo of just the artist, and cannot be a logo, graphic, or artistic rendering of the artist.
- A Banner image – The template can be downloaded here. Please be aware of the “text and logo safe area” in the middle.
Please keep in mind that all VEVO channels must be created per artist, and must be an artist name. VEVO does NOT allow labels to have a VEVO channel created.
VEVO creates new channels in bulk on every Monday, and channels are fully created by Wednesday. Any new channel request made after that Monday will go into the queue for the following Monday batch.
For this reason, we require you to submit your video distribution request at least two weeks before your go-live date. This will ensure your channel and video are complete by your release date
Can I control my VEVO YouTube artist Channel?
Unfortunately, no. A VEVO branded YouTube channel is not like a regular YouTube channel in that it is managed by VEVO, and they do not give access to a third party. Therefore, artists will NOT receive a login to their VEVO channel. We can make changes and updates to your video and channel info on your behalf as an approved distributor to VEVO. We can make changes to items like:
- Artist profile photo
- Social Media Links
- Channel description
- Video Description
- Video Title
- Video thumbnails
All of these can be requested by sending an email to firstname.lastname@example.org.
Becoming VEVO verified
Becoming verified on VEVO is a more difficult process and something Symphonic cannot do for you. Per YouTube’s guidelines, your VEVO branded YouTube channel must have at least 100,000 subscribers to able to request a verification badge. More info about this can be read on YouTube’s help center
Transferring from another distributor
Since the channels themselves are managed by VEVO and not the distributor, you may have multiple distributors upload music videos to the same channel. The distributor only manages/owns the video they uploaded for you. If you would like to transfer ownership of your existing music videos to Symphonic ownership, just send us a request via email to email@example.com.
VEVO is about 2-3 months behind our monthly schedule of report postings. If we post July sales for everyone else then for VEVO, we will likely be in the period of May. Not every partner reports monthly and/or at the same time thus if you released a video in May, it may not show up until July or even August (and/or later). Monthly reporting and schedule available here.
Every streaming provider pays differently, and with different rates. We have deals with all of the major streaming providers in the world and there isn't one defined pay per play amount because the structure for each is different.
We are not privy to the information on how much VEVO pays per stream or how they calculate their royalties. For example, they could pay differently based on how much advertiser revenue is being paid into VEVO and whatever interaction the user has with that ad while your content is playing. So there is no defined pay rate that we can specify.
VEVO also needs to verify actual plays, meaning the video has to be watched for more than roughly 50% and the views needs to come from an actual user and not a bot that is being used to "juice" the VEVO views. This is heavily frowned upon and VEVO has removed content before when they have ascertained that views are fraudulent.
To conclude, we do not have a list readily available for each and every provider's opportunity, territory, and/or relationship that results in X amount being paid each and every time. But rest assured that every stream deemed a successful one from the partner level is paid.
Effective as of February 20, 2018, YouTube will not enable monetization on any channel, including VEVO branded channels, until such time as the channel has achieved a minimum of (a) 4,000 watch hours over the past 12-month period, and (b) 1,000 subscribers. Further details can be found in YouTube’s blog posting.
1) Must have 100 or more subscribers
2) Must be at least 30 days old
3) Must have an updated channel banner and artist photo
YouTube Official Artist Channels
YouTube has created this concept to link users' accounts so they are under one channel.
For example - instead of having an official channel, a separate YouTube Music artist channel, and a Vevo channel appearing in a search, users will now only see the Official Artist Channel
How do I get an OAC?
The requirements for requesting the upgrade to a merged Official Artist Channel on YouTube are the following:
- You must have 3 official videos or 3 songs that have been distributed to YouTube Music through a distributor.
- The main YouTube Channel needs to clearly show that it belongs to an artist. in other words, it needs to have primarily music content.
If you meet both of the above requirements, please submit a help request from your account under Help ► Submit Help Request and provide the below URLs in the ticket:
- Your YouTube Main Channel URL
- Your YouTube Topic (YouTube Music) Channel URL
- Your VEVO Channel URL
Will Vevo videos be visible on my OAC channel?
Yes, if you see any missing videos, feel free to submit a help request with us.
When a Vevo video goes live, do users get a notification if they are only subscribed to the OAC channel?
Yes, as long as your YouTube and Vevo channels are linked, your subscribers will receive a notification that your Vevo video is live.
I've delivered a video to my OAC, will this also appear on my Vevo channel?
No, the video will only appear on your OAC. In order for the video to appear on both channels, you will need to request the video to be moved. You may submit a Help Request from your account under Help ► Submit Help Request.
You can read more information about Official Artist Channels on YouTube's Support page.