Below we've consolidated a list of our most common questions concerning VEVO.
What does VEVO do?
Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers. In addition to YouTube, Vevo also distributes its extensive library of music videos to a number of other distribution partners including Apple TV, Pluto TV, Samsung TV and Roku. See a full list of Vevo's partners HERE.
Can you deliver to an existing Vevo channel?
Yes, Vevo manages their channels and the distributor manages the videos they deliver to those Vevo channels. Therefore, any distributor who has partnered with Vevo can create a new channel OR deliver a new video to an existing channel.
Creating a Vevo channel
If you don’t have an existing Vevo channel, we can create one for you. In the video application, you can specify which new channel name you would like created or what your current channel is named (ie BugsVevo). For new Vevo artist channels, we will need:
- A PR photo of the artist – must be high quality of at least 5,000 x 5,000 pixels at 72dpi. It also must be an actual photo of just the artist, and cannot be a logo, graphic, or artistic rendering of the artist.
- A Banner image – The template can be downloaded here. Please be aware of the “text and logo safe area” in the middle.
Please keep in mind that all Vevo channels must be created per artist, and must be an artist name. Vevo does NOT allow labels to have a Vevo channel created.
Vevo creates new channels in bulk on every Monday, and channels are fully created by Wednesday. Any new channel request made after that Monday will go into the queue for the following Monday batch.
For this reason, we require you to submit your video distribution request at least three weeks before your go-live date. This will ensure your channel and video are complete by your release date.
Can I control my Vevo YouTube Channel?
No, a Vevo branded YouTube channel is not like a regular YouTube channel in that it is managed by Vevo, and they do not give access to a third party. Therefore, artists will NOT receive a login to their Vevo channel. We can make changes and updates to your video and channel info on your behalf as an approved distributor to Vevo. We can make changes to items like:
- Artist profile photo
- Channel Banner
- Channel description
- Video Description
- Video Title
- Video thumbnails
- Video Cards
All of these can be requested by sending an email to firstname.lastname@example.org.
YouTube Official Artist Channels
If the artist already has a YouTube channel, their label or distributor can request a new Vevo channel, which can be merged with their existing channel as an Official Artist Channel (OAC). Once this merge is complete, it will be marked as verified by the music note icon next to the channel name. These requests must be made directly to YouTube via the artist’s label or distributor. You can read more about OACs HERE. You can read more information about Official Artist Channels on YouTube's Support page.
With Vevo, you can now set up a YouTube premiere for your video. With this, a watch page will appear for a predetermined amount of time before a video goes live. This shows a countdown to the time the video goes live.
Premieres also include a chat feature which allows fans to chat about the upcoming release and gives the artist the opportunity to enter the chat and interact with their fans directly. (Note: This is only available to artists with Official Artist Channels OR artists/channels with 100k+ subscribers.)
If you would like to set up a YouTube premiere for your Vevo release, please email the team at email@example.com immediately after submitting your video for distribution so they can get it set up for you.
Vevo can share unlisted YouTube links, which means video can be viewed by people who have been given the video link. It will not appear in public places, such as search results, your channel, or subscriber feeds. However, YouTube unlisted videos will appear publicly if shared in playlists or embedded on a website.
Typically, an artist would need an unlisted link for their Vevo video if they are A) Premiering the video elsewhere and that company needs an unlisted link or B) They want to pitch the video for a premiere and these companies need a link to review the video ahead of the release. Once the video is switched from unlisted to public, the release date on the video will update to the date it is made public.
If you would like an unlisted link for your upcoming Vevo video, please email the team at firstname.lastname@example.org immediately after submitting your video for distribution so they can get it set up for you.
Getting your Vevo channel ‘verified’
Becoming verified on Vevo is a more difficult process and something Symphonic cannot do for you. Per YouTube’s guidelines, your Vevo branded YouTube channel must have at least 100,000 subscribers to able to request a verification badge. More info about this can be read on YouTube’s help center.
Can I run ads on my Vevo video and channel?
Yes, please send us your Google Adwords Account ID after you have submitted your video for distribution so we can have it applied to your Vevo channel.
Transferring from another distributor
Since the channels themselves are managed by VEVO and not the distributor, you may have multiple distributors upload music videos to the same channel. The distributor only manages/owns the video they uploaded for you. If you would like to transfer ownership of your existing music videos to Symphonic ownership, just send us a request with the Video ISRC(s) and YouTube URL(s) via email to email@example.com.
Vevo is about 2-3 months behind our monthly schedule of report postings. If we post July sales for everyone else then for Vevo, we will likely be in the period of May. Not every partner reports monthly and/or at the same time thus if you released a video in May, it may not show up until July or even August (and/or later). Monthly reporting and schedule available here.
Every streaming provider pays differently, and with different rates. We have deals with all of the major streaming providers in the world and there isn't one defined pay per play amount because the structure for each is different.
We are not privy to the information on how much Vevo pays per stream or how they calculate their royalties. For example, they could pay differently based on how much advertiser revenue is being paid into Vevo and whatever interaction the user has with that ad while your content is playing. So there is no defined pay rate that we can specify.
Vevo also needs to verify actual plays, meaning the video has to be watched for more than roughly 50% and the views needs to come from an actual user and not a bot that is being used to "juice" the Vevo views. This is heavily frowned upon and Vevo has removed content before when they have ascertained that views are fraudulent.
To conclude, we do not have a list readily available for each and every provider's opportunity, territory, and/or relationship that results in X amount being paid each and every time. But rest assured that every stream deemed a successful one from the partner level is paid.
Effective as of February 20, 2018, YouTube will not enable monetization on any channel, including Vevo branded channels, until such time as the channel has achieved a minimum of (a) 4,000 watch hours over the past 12-month period, and (b) 1,000 subscribers. Further details can be found in YouTube’s blog posting.
Custom Vevo URL
You must be a video distribution client of Symphonic to request a custom URL for your Vevo channel. Because of YouTube’s new guidelines for custom URLs, Vevo cannot have a custom URL (ie www.youtube.com/c/artistVevo) created until you have achieved the below:
1) Must have 100 or more subscribers
2) Must be at least 30 days old
3) Must have an updated channel banner and artist photo
Once the above guidelines are met, please send a request for the custom URL to firstname.lastname@example.org. As a tip, some artists in the meantime use a link shorter to share their channel on their socials.