After submitting a release there are a few reasons you may not see your release live.
Not enough lead time provided
We generally approve all releases within 24-48 business hours, not including holidays or weekends, and then it can take up to 24 hours to batch and deliver. Once delivered it can take up to 10 days for the individual DSP to process the content, which is out of our control. For this reason we recommend you always submit 18 days ahead of the release date to avoid any issues.
Some partners have a curating team that reviews all content submitted to them which may delay the release live date. Pandora is the largest partner that has a curating team. For more information about getting onto Pandora click here.
If you are a record label you'll notice some partners don't have search criteria for record labels. So if you are typing in your LABEL NAME in iTunes searches it will not find anything for example. We recommend you search in this format:
"Artist Name Track Name"
On Spotify there is a way to search for labels. Simply open the program and type in:
Non traditional digital service providers
Not all partnerships we work with are traditional partners such as online stores or streaming providers. For example, we may have technology related partnerships with Audible Magic and Gracenote who don't really have public searches and serve a different function from generating download or streaming revenue.
Still in transit
The release may still be in transit. We do ask you give us as much lead time as possible between when you submit the release and the release date itself because it does take time to deliver. We've brought down the time to deliver to the point where we deliver several times a day once we approve your release however, if you are submitting to us a song on a Monday and expecting it to be out on a Tuesday, it may not show up for about a week due to the processing times in every outlet.
Membership needed for searching
For streaming providers, you may have to have a membership to access their platform, if not, you may have difficulties in searching for the material.
Metadata / tech focused partners
In the case of YouTube Content ID or Soundcloud ID, or even Sirius, these are for sure not able to be searched because they are mostly data driven. These partners rely on us sending music for them to scan their existing database of music and locate anyone using your song or to provide us with any reporting on if your material has in fact been played or streamed.
Services such as Pandora's traditional service that everyone has now come to know and love as well as iHeartRadio are curated services. A curated experience means that we'll deliver content and their team, whether it be human or algorithmic will preview and decide if the content will make it onto their platform.
A partner may deactivate an entire catalog if they deem it offensive, not within genre specifications, or any other reason that affects their brand. Some partners have their own curation and thus if content that doesn't fit that curation is on the site, they may want to hide it for their own reasons without communicating.
Server / unforeseen problems
There can be unforeseen problems that you may not know nor, that we will communicate. If a server of a platform goes down (which can happen from time to time no matter the size of the company) then we are stuck waiting just like you and have to often times schedule redeliveries which will cost us time and money but, is our responsibility of course.
White label providers
Partners such as 7Digital and Medianet in the USA essentially handle the services for various streaming outlets. These are called white label providers. We deliver to them, and they put the material on the platforms. THIS IS NOT sub distribution. Every distributor both big and small will have to deliver content to a 7Digital if they want it on Triller, because 7Digital powers the service of Triller.
For more on White Label providers, click here.
Time of the search.
If you are looking for your music on the day of your release, it may not be live depending on the timezone that the partner you are searching for is in. If you are in Europe, it will be 12am before it is 12am in the Eastern and Western timezone and if a partner is located in these timezones, it may not be up until it is 12am in their respective timezone.
(Example: Beatport updates their system every 6 hours throughout the day and can sometimes take until the late afternoon / evening to post as they don't do a single daily dump like other retailers.)
From time to time, some DSP’s (Digital Service Providers) may purge content out of their system to increase storage capacity and ensure content relevance. Determining factors for removal may be that your catalog has little to no sales, streams, or followers. If Symphonic receives any notification listing the content that will be deactivated, we'll make sure to communicate to you whether or not this affects your catalog as soon as possible. Not all partners may send this type of notice to Symphonic.
Your content may have infringed on the rights of third parties or you may not have met content formatting guidelines. Please ensure your release meets all submission guidelines and required formatting.
If none of the above applies, there may be an issue with the platform itself and/or something else that may be affecting the release. You are free to create a help desk request to inquire and we'd be glad to look into the issue.
We hope this explains a bit as to why you may not be finding your music. We know this is a lot but, we felt we should be as clear as possible to explain all of the scenarios that EVERY distributor has to deal with.