Once you initially submit your release, it will be queued for packing to prepare it for delivery to partners. As soon as the release has completed packing, we review the content in the order that it was submitted. Our team approves releases on a daily basis Monday through Friday. Each release is carefully reviewed, inspected, and screened to ensure that it meets guidelines for distribution to the partners that we deliver to. We generally approve all releases within 2-3 business days, not including holidays or weekends. Once it's approved, you will receive a system E-mail notifying you of this and from there your release should be delivered and processed on all partners in 1-10 days.
We recommend all record labels and artists to deliver their releases with 4-6 weeks of lead time. The reason for this is because some retailers or streaming providers may have server related issues and/or problems that we cannot control that may impact your release date. In addition, in the case of iTunes, they typically require a product to be delivered at least 10 full business days (not including weekends and holidays) prior to the release date and often times your product may not show live until 10 full business days (not including weekends and holidays) has passed.
(In case you are more of a visual person, we've also prepared this video!)
In the event that your release was submitted with 10 full business days (not including weekends and holidays) and it is still not live, please feel free to create a request and we'll inspect the matter.
Lastly, the most important reason as to why it is important for you to ensure you send in a release with 4-6 weeks in advance of your release date is to ensure that your product can be recognized and marketed by the retailer and streaming provider. Feature and playlist placements is extremely competitive. Symphonic works hard to pitch your releases to our DSPs and many partners receive thousands of feature requests daily.
To stand out and increase your chances of not only making it live on your scheduled release date but further potentially getting a featured release, please ensure you submit the release with our suggested lead time! For more information on best practices for release maximization, click here
I didn't submit early, what happens now?
If you submitted your release with less than the 4-6 week suggested time, there is still a chance that your release will be live before your release date, but it's unlikely. It will go live on DSPs as soon as they receive it, process it, and put it up on their platform. Unfortunately, each DSP platform works on their own schedules and the earliest process/live date will not be the same for each partner. It can take up to 10 days for the release to be live on all partner sites.