Pre-orders, pre-saves, pre-adds explained

Pre-saves, pre-adds, and pre-orders are helpful to get your product to earn revenue before its release. This article will explain each and help you decide if this strategy will work for your release(s).

Need a pre-save page?

If you need a public release page created by Symphonic to promote your release as a pre-save and/or, on release day, you can click here to set that up.


What is a pre-order?

A pre-order is an option that allows you to make your release available for sale before the official release date. Customers can see the release name, artwork, and tracks before the release. Using this feature, your fans can lock in their purchase of your release before it even comes out.


Setting a pre-order date

You can set a pre-order date under the Stores & Partners section while creating your release within the SymphonicMS. The pre-order date will be added to any partner that accepts pre-order dates.


Partners that accept pre-orders are:

  • iTunes
  • Amazon
  • Traxsource (pre-order by request only via ticket)
  • JunoDownload
  • Beatport

When you select a pre-order date for a release in the SymphonicMS, the pre-order is available for all partners listed above (except Traxsource). Ensure that your pre-order date is at least 2 weeks later than the date you submit the release to avoid any issues with the pre-order.

We recommend using this option in conjunction with promotion efforts to make the biggest splash possible for your release.

Additionally, Instant Gratification can also be used to allow consumers to purchase select tracks in a pre-order before a release.

Pre-saves and pre-adds

With streaming now being the most popular way users listen to music, record labels and artists have shifted their promotional efforts to tap into the popularity of services such as Apple Music, Spotify, and TIDAL. Features such as playlists, verified profiles, and now pre-saves and pre-adds are dominating the discussion amongst many record labels and artists when it comes to DIY tools.

What is a pre-save?

A pre-save is similar to a pre-order in it that you are promoting a release to a fan base before the actual release date and setting a call to action for individuals to consume or interact with the product prior to its release date. A pre-order works to get purchases for a release before the release date, but the user won’t get the actual release until the release drops. A pre-save is similar but, because of streaming, the user doesn’t get to listen to the album right away; they can save it to their libraries so that when the release date drops, the release is available for consumption.

A pre-save to Spotify campaign allows your fans to connect on Spotify and automatically add an upcoming album or single to their Spotify library when it is released. Additionally, fans can automatically follow the artist or a playlist and have the album added to a new or existing playlist.

What is a pre-add?

A pre-add is similar to a pre-save except it’s the term that is used for Apple Music. For your fans on Apple Music, they’ll now be able to hear your whole album the moment it’s released (plus listen to a track or two immediately).

This gives you a greater window in which to market your music in advance of its release date and drive specific action on Apple Music while you’re doing it. Just like with pre-saves on Spotify, all of the interest your fans express during the pre-add period will help your new music make a bigger impact on the day of its release, spiking your first-day stream count.

Do I need a Spotify or Apple Music URL?

Most of these platforms do not require you to enter a Spotify URI or Apple Music pre-add link, however, we can provide it to you upon request via our Help Desk. You can also get direct iTunes or Apple Music links by visiting their Link Maker.

How can I pre-save or pre-add?

Symphonic can set you up with a campaign for a one-time fee per release. In addition, the following platforms have automated tools that allow you to create campaigns where fans would pre-save your song or Album and have it added to their Spotify library on release day. Some of these tools are available for free, and others have paid options, but these are the ones we recommend to you:

Symphonic Page Creation
Smart URL

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