Symphonic has a direct partnership with SiriusXM, so we're able to deliver your catalog's metadata to them when you select this partner on your release. With this partnership, we provide the release metadata; we do not deliver audio to this partner. The audio that makes it onto SiriusXM Satellite Radio gets there by being approved by programming directors, and the channels are heavily curated.
With this relationship, the revenue of any tracks that get spins or listens on SiriusXM bypasses SoundExchange and goes directly to you from SiriusXM via Symphonic. This applies to both the sound recording and artist shares of revenue, which are usually split between those respective revenue streams when disbursed to SoundExchange.
The possible advantage of delivering to SiriusXM via this direct deal is that sometimes channels can “over-index” or earn more than the statutory rate paid to SoundExchange. It is hard to say which content or channels will do better than SoundExchange in this deal. Therefore we recommend staying with SoundExchange if you have a good revenue history there. Symphonic can also deliver on your behalf to SoundExchange if you’re not already an active account holder there.
This SiriusXM direct deal, like SoundExchange, only monetizes based on matching the metadata we deliver to SiriusXM spins or listens.
Please note: Canadian artists and labels, in particular, should avoid the SiriusXM direct deal and stay with SoundExchange for monetization of SiriusXM.